Rebranding

Logistics Support services are often called on to manage client’s re-branding activities. This is a critical process to ensure newly branded product reaches its destination in time to meet advertising campaign launches. Also that dated collateral is secure and accounted for prior to secure destruction or re-work to the new brand.

Stocklink has been involved in a number of these exercises and our staff can offer advice and experience at the planning stage to help ensure you have all bases covered.

Specific tasks involved include:

• Create new client-owner for new brand, generate new product numbers, transfer any re-branded or usable stock to new owner.
• Secure destruction of numbered and/or ticket stocks if required.
• Precision placement of adhesive labels with updated names, telephone numbers to replace out of date information.
• Inserts, over-stamping, office copy stickers, corrections.
• New logos for order forms – web site etc. Flyers, advertising.
• Updating data base to new company name.
• Linking of substitute numbers to old product numbers.
• Despatch and advice of sample new products.